Real-time generative signage display at the flagship store. Reducing the cost and time of change management.
The visuals could be adjusted for different styles, seasons and event to match with the in-store look by dropping in textures and patterns.
Technical Direction, Unity Development, Motion Design
Process
Go wide to see what doesn’t work first
Validate against a measure of success
Refine towards convergence
Examples of variations produced from different source imagery
